A couple of months ago Virgin Atlantic announced a collaboration with British scent designer and candle chandler Rachel Vosper, designing a bespoke scent to elevate the customer experience on the ground. The unique fragrance embodies warm and exotic notes inspired by the airline’s top destinations and will be present at various points throughout the Virgin Atlantic experience to inspire feelings of adventure and relaxation.
More recently, Virgin Atlantic has launched a summer treat of uniquely designed bespoke socks which will be gifted to Upper-Class guests on selected flights throughout the summer. Happy Socks are known for their creative and fun designs, and the special Virgin Atlantic pairs are no different. The socks come in the Virgin Atlantic colors of red or purple, with designs inspired by a love of travel.
Daniel Kerzner Vice President of Customer Experience said “We’re always looking for new ways to innovate and provide our customers with something unexpected in a uniquely Virgin way, Happy Socks are another piece of the Virgin Atlantic experience that our customers will love and want to take home. This is part of an exciting step-change in our plans to create more amazing memories for our customers with our special Virgin flair. The socks are part of our plans to re-imagine standard airline amenities and provide customers with products they want to use again and again.”