Etihad Airways has launched a major new partnership with the Italian fragrance brand, ACQUA DI PARMA. From August, the UAE national airline will introduce a range of exclusive amenity bags and toiletries for its customers traveling in The Residence on its Airbus A380s, and on long-haul First Class and Business Class services. The iconic brand will also feature in the airline’s flagship First Class Lounge & Spa in Abu Dhabi.
The new collaboration was celebrated with a curated event at the St. Regis Hotel’s legendary Abu Dhabi Suite, which was decorated in a style inspired by the perfumer, and featured a unique perfume room where guests were given a personal fragrance experience by a team from ACQUA DI PARMA.
CEO & President of ACQUA DI PARMA, Laura Burdese, said: “After 102 years, ACQUA DI PARMA has become an icon of Italian style, the essence of sophistication and effortless elegance Italy is known for around the world. We are extremely selective when choosing brands to associate with, but partnering with a world-leading airline like Etihad was a natural choice due to its premium services and high-end inflight experience.
“Extending this partnership through an exclusive selection of products in The Residence, First and Business Class, centered around our signature Colonia fragrance, was a highly anticipated extension and development of this long-term association. I see this partnership as an enhancement of a relationship founded on the same shared values of excellence and quality, and the perfect opportunity to bring the Italian warmth and refined elegance over the world in the most gratifying way possible.”