FORMIA, the international guest amenity and hospitality specialist, announces that it has entered into an agreement with new customer Singapore Airlines to supply luxury on-board amenity kits for the indulgence of the airline’s First Class passengers.
Under the terms of the contract, FORMIA will bring on board Singapore Airlines a range of high quality, Lalique-branded bags individually designed for ladies and gents travellers. Bearing the Lalique name and famous rondial birds logo, each bag will feature the latest in modern, discreet fashion aimed at delighting discerning travellers who expect the very highest levels of luxury, elegant style and quality.
The bags will contain a selection of cosmetic items from the Lalique range and some remarkable products from the brand’s own collection.
Commenting, FORMIA Managing Director, Roland Grohmann, said: “Naturally, we are absolutely delighted to welcome Singapore Airlines, one of the world’s most respected airlines, to the list of our valued customers. This contract is an outstanding example of FORMIA’s service “sweet spot” in operation: with Singapore and Lalique, we have brought together two of the world’s greatest luxury brands in a unique collaboration which beautifully reflects both companies’ approach to matchless quality and customer delighting. That is what FORMIA specialises in and this announcement exemplifies our approach which places top priority on the pleasure, comfort and delight of our customers’ passengers.”